Adonis revitalises its brand with sustainable food packaging

A packaging redesign that delivers shelf appeal, efficiency and sustainability.

Adonis, a leading Canadian supermarket chain known for its Mediterranean foods, wanted packaging that reflected its focus on freshness, transparency and care for the environment. Partnering with IPL Schoeller, the company moved from traditional clamshell PET packaging to an advanced SealPack View 410 solution made from polypropylene (PP) with in-mould labelling (IML). The result was a packaging design that enhanced product visibility, improved sustainability performance and elevated the brand’s presentation in store. 

Designed for freshness and performance 

The new SealPack View 410 container was created to highlight the freshness of the product while meeting the demands of automated filling and retail handling. By refining both the shape and the material, IPL Schoeller achieved the ideal mix of clarity and strength, ensuring reliable performance from production to store. 

Results that drive performance and sustainability 

The redesign delivered measurable environmental and commercial gains: 

• 30% less plastic used, saving 10.5 metric tonnes each year 

• More products per shipment, improving transport efficiency 

• An average 33% gain in shelf space 

• Around 55,000 fewer cardboard boxes used each year through reusable crates 

• Up to 27% lower CO₂ emissions across main pack sizes 

These results show how sustainable packaging can strengthen brand performance while reducing environmental impact. 

Collaboration behind the success

Close teamwork was central to the project’s success. IPL Schoeller worked with Adonis research and production teams, automation experts and label suppliers to ensure a smooth transition. Insights from customer feedback guided the final design, achieving both technical reliability and strong brand appeal.

 Industry recognition

 The project was recognised at the PAC Global Awards 2024, where the SealPack View 410 packaging received an Award of Distinction in two categories: Package Innovation – Technology and Sustainable Carbon Reduction. This recognition highlights IPL Schoeller’s ongoing commitment to delivering innovation that benefits both brands and the environment.  

A modern look with a lighter footprint 

The Adonis project reflects IPL Schoeller’s dedication to helping brands enhance shelf appeal, optimise logistics and reduce carbon emissions through smarter, sustainable packaging solutions. 

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