Get ready for the PPWR: Key targets, timelines & actions

The PPWR is here—with big targets and important deadlines

To stay compliant, businesses must act now and align their packaging strategies with new EU requirements.

These changes support a shift toward a circular economy—but they also raise critical questions for companies:

• What key deadlines should your business be preparing for?

• What are the key targets—and how soon do you need to comply?

• How can you align your packaging strategy to stay compliant and competitive?

Understanding the PPWR—and why it matters

The Packaging and Packaging Waste Regulation (PPWR) is a key piece of EU legislation designed to reduce the environmental impact of packaging waste. In force since February 2025, and applicable across the EU from August 2026, the regulation introduces legally binding targets that will reshape how packaging is designed, used, and recovered—especially for B2B transport packaging.

The PPWR sets specific requirements for:

• Reusability

• Recyclability

• Minimum recycled content

To remain competitive and compliant, businesses must take action now—understanding the key targets and deadlines is the first step.

What to expect—and how to prepare

To help your business prepare for the PPWR, we’ve created a clear short guide focused on what matters most—the key targets and deadlines through 2040.

It walks you through the regulation’s binding targets and deadlines through 2040—so you know what’s required and when.

Download the new whitepaper today—and if you haven’t seen our previous one, it’s a must-read for the bigger picture on EU sustainability regulations in transport packaging.